as much as $30 for some well-known brands. “You need that balance, and that’s something that we pay very close attention to.”Ĭhelsea Rivera, assistant manager at KIKO Milano, said more than a quarter of her business comes from outside Yale but that many don’t realize that the cosmetics store is economical, with lipsticks priced at $7 to $12 vs. “The smaller stores don’t have the marketing budgets that the larger stores have,” Zucker said. Zucker said putting Apple on a highway billboard will bring people downtown who will then walk along Broadway and hit the boutiques, as well. “People tend to notice the big stores because they recognize their names, but if you actually went through our portfolio, it’s really not the case,” she said. However, Zucker said, “If you look at our portfolio overall, over 65 percent of our tenants are non-national and are made up of local and regional players.” The idea that University Properties leans toward non-local chains is “a little bit more perception than reality,” she said. One of the criticisms of University Properties is that it doesn’t cater enough to local retailers. And that’s always been very important to us.” “So what we try to do is have a good mix, so that you have uses that are geared toward New Haven residents and some uses that are geared toward everybody and some uses that tend to draw more from the suburbs. “Not every tenant appeals to every shopper,” Zucker said. Those whose job it is to make downtown a destination, such as Anne Worcester, chief marketing officer for Market New Haven, say Yale is “critically important” to New Haven shopping and tourism.Īccording to a profile of Yale by the Connecticut Conference of Independent Colleges, visitors spend more than $61 million annually, while students spend $182.9 million.Īlexander and Zucker pointed out that Yale students are away five months of the year, including the holiday season, which is why they push for stores that will draw city and suburban shoppers. “I never shop on Broadway,” said Justine Yan, who graduated in 2014 as an architecture major. Some students said, though, that much of Broadway is too upscale for them. Mary Jo Agata DeAngelis, who workes at Sterling Memorial Library, said “I shop here all the time. She said it was expensive but worth it for the special occasion. Wilcox had bought her graduation dress at DNA Emporium. I mean, students are a big part of our downtown economy.”Įlise Wilcox, a graduating senior from Seattle, said, “I shop on Broadway quite a bit. But, “It’s not like they’re not contributing to the economy in some way, shape or form. “Every single Yale student for most censuses is counted as zero income,” he said. Neighborhoods such as Fair Haven and the Hill feature bodegas run by recent immigrants and check-cashing stores, along with Dunkin’ Donuts and other chains.īut the Broadway and Chapel Street districts are hopping with high-end restaurants, including the new Tarry Lodge by Mario Batali on Park Street and the venerable Union League Café on Chapel, as well as pizza parlors and taco joints and clubs that cater to young singles.īut the amount downtown draws from Yale students can be deceiving, Davis said. More than a quarter of city residents live below the poverty level, according to U.S. New Haven is still a poor city and much of its retail mix attracts those lower on the income ladder. … That is a huge bellwether for our retail community and what is difficult about retail and something that Yale has helped us to overcome is talking with people and getting people to come to town despite the Census data.” “Yale’s done a great job of bringing in traffic generators, like the Apple store,” Davis said. Win Davis, executive director of the Town Green Special Services District, looks to the Apple store on Broadway as key to the special place the Elm City holds in attracting top-notch retailers. Yale’s economic influence reaches well beyond New Haven Yale’s economic impact on Greater New Haven: more than $2B annually
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |